Hello Brand, Meet You.
< The 8sight — Archive September 28, 2023 Last week we delved into how and why a clear brand personality serves as a guide for content creators, but understanding how to develop and use one can feel nebulous. To create a brand personality, you need to not only have an understanding of your company’s culture […]
Hear What Is Said.
< The 8sight — Archive September 7, 2023 At a8ency and modern8 we view the brand voice as the amplifier of your brand personality. When creating engaging content for your brand, the voice is a necessary component for brand distinction. Oftentimes the brand voice is overlooked within the pillars of strategy for branding and marketing. […]
That Design Feeling
< The 8sight — Archive August 7, 2023 A strong brand has a memorable look and feel, making it easy for your audience to find you, remember you, and become loyal to you. We buy based on emotion but justify with logic. Research into the power of emotion has shown that emotion is largely controlled […]
How to Make a Really, Really Good Podcast
< The 8sight — Archive June 2, 2023 Your target audience is interested in your expertise, they just don’t know it yet. They also most likely have 10-30 minutes a week to listen, so give them something to hear. Great content isn’t always the best produced, but it has insight that reaches and targets your […]
Make Better Content
< The 8sight — Archive May 4, 2023 Last week I said you should stop unnecessary spending on SEO. This week I’ll convince you to spend more for great content. Five minutes ago, I added my email address to a LinkedIn post that had 11,000 comments to get access to a one-sheet of financial basics. […]
We See You Driving By.
< The 8sight — Archive March 17, 2023 The tech age makes it so easy to create content and get a brand out there, but it also makes your brand very easy to ignore—or worse, be unseen. It’s so easy to block and ignore digital ads, especially with help from browser apps and widgets, which […]
ROI Straight to the Inbox
< The 8sight — Archive February 16, 2023 The ability to access and connect with your customers are a few of the biggest advantages of modern technology, yet so many companies don’t take advantage of the opportunity. We know marketing endeavors can be costly with ROIs that are not easily measurable. So before spending dough […]
An Effective Website is a Deliberate Website.
< The 8sight — Archive January 5, 2023 Deliberate websites don’t just happen. To attract and retain traffic, a website’s content, design, and experience must converge to reflect the needs of your user. Flashy sites alone—even if they are coolly designed—just don’t cut it anymore, and neither do wordy websites, which don’t look cool and […]
Brand Marketing.
< The 8sight — Archive November 2, 2022 Effective brand marketing results in a connection to the customer, and, if presented compellingly, an emotional connector that creates loyalty and revenue. But how is this connection created and maintained? Through brand personality—consumers are always looking for human-like aspects to be reflected in brands. Through brand voice—traditional […]
Branding —> Marketing
< The 8sight — Archive October 27, 2022 We define branding as a strategic and emotional foundation that builds customer loyalty over time. Marketing is typically defined as the action of promoting and selling goods and services. We’ve often been asked if we also offer marketing, and, up until now, we’ve politely declined by stating […]