How To Hire For Strategy
< The 8sight — Archive March 7, 2024 Hiring an agency for brand work shouldn’t be a quick and easy process. It’s a significant investment of time and money for returns that aren’t immediately visible. Since branding is a long game that will matter beyond the budget, how should your company evaluate who to partner […]
Rebrand or Refresh
< The 8sight — Archive February 21, 2024 A rebrand is not a go-to fix for business problems. The most important strategic tool? Having a brand strategy to help drive your marketing plan. But before you dive into altering it, let’s make sure you’re on the right path. Deep dive and consider the following for […]
2024 and The State of Your Brand
< The 8sight — Archive January 24, 2024 Your brand is not what YOU say it is, it’s what THEY say it is. Have you stopped to think about what your customers say your brand is? The Modern8 point of view aligns with Brand Gap author Marty Neumeier’s belief—customer perception is everything, but most importantly, […]
Get to the Core of It.
< The 8sight — Archive November 30, 2023 Before you read this, write down a purposeful description of your company in no more than 50 words. Save it, we’ll come back to it. Now let’s get into some different ways to build a purpose. To start, consider posing and exploring these questions to yourself and […]
The Power of Purpose.
< The 8sight — Archive November 8, 2023 By now we’ve all heard Simon Sinek’s quote, “People don’t buy what you do, they buy why you do it.” So WHY revisit this concept? In brand marketing, it remains as important as ever. Consumers aren’t just looking for a product or service that will serve their […]
Knowing Oneself.
< The 8sight — Archive October 11, 2023 Understanding the importance of a fully formed personality is only scratching the surface within the realm of brand marketing. To truly utilize its potential, your brand should not only understand why it’s important (we covered this in the last newsletter) but how to create and use one […]
There is Only One You.
< The 8sight — Archive September 14, 2023 In a social media run world that contributes to content and information overload, it can be a task to create unique and memorable marketing that captures your audience’s attention and holds it. Customers don’t buy experiences and products rationally. They are highly influenced by the way they […]
You Should Advertise on Podcasts
< The 8sight — Archive June 28, 2023 Finding places that your buyers are is getting increasingly difficult and less cost-effective. Chances are your buyers are involved, some way somehow, with a podcast community—from being a devoted and constant listener that follows their hosts on social media to the fair weather listener that tunes in […]