With Some Feeling Now.
< The 8sight — Archive August 17, 2023 In our last newsletter, we addressed why a strong brand has a memorable and well-designed look and feel. Now let’s talk about the how. A first and important step is to understand who you are and what emotions you want your audience to feel. This will serve […]
You Should Start a Podcast
< The 8sight — Archive May 18, 2023 Creating content that is worth paying attention to is very, very hard, and podcasting is no different. Starting your own podcast isn’t just about having good content, it’s signaling to buyers, industry peers, and others that you know what you’re talking about. We began our podcast, By […]
You Should Quit Spending Money on SEO
< The 8sight — Archive April 20, 2023 SEO is a long game, and search conditions will change, even six months from now. Unless Organic Search is already a large portion of your traffic, you should rethink where you are spending that budget. I asked ChatGPT what small businesses should do to be found online, […]
To Subscribe or Unsubscribe
< The 8sight — Archive March 1, 2023 In our last email, we shared our thoughts on how newsletters are the low-hanging marketing fruit, so how do you strategically utilize this platform successfully? Identify those goals — Different campaigns, different goals, so what is the point you want to make? Ranging from a direct sale […]
Optimize or Bust
< The 8sight — Archive January 18, 2023 Presenting proper messaging while refining the conversion rate optimization (CRO) on your website aren’t passive exercises. Your messaging should educate customers or clients of two imperative whys: why you and why now. The messaging must be clear and concise while naturally directing the audience to follow an […]
Use It (Your Brand) Or Lose It
< The 8sight — Archive November 21, 2022 We’ve established that marketing created with a clear brand-based message, point of view, voice, personality, and look and feel will resonate and create a lasting relationship with your target audience. Marketing is constantly changing, and digital tools now enable you to connect to a carefully curated audience. […]
A Very Modern Brand
< The 8sight — Archive November 10, 2022 In the past, the logo and packaging defined brands—today, it’s about much more. A brand is the feeling consumers get when they hear its name. A brand is defined by its story and the values it stands for. The best brands can be defined by one word—Ford […]