November 2, 2022
Effective brand marketing results in a connection to the customer, and, if presented compellingly, an emotional connector that creates loyalty and revenue.
But how is this connection created and maintained?
Through brand personality—consumers are always looking for human-like aspects to be reflected in brands.
Through brand voice—traditional marketing focuses on what you say while brand marketing focuses on how you say it.
Through the story—captivate your audience with an effective story, and they’ll believe the value you present.
Through consistent design—typography, colors, graphics, and layout all elicit an emotional response from your audience.
“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.” – Simon Mainwaring
(Great marketing rocks.)