We See You Driving By.
< The 8sight — Archive March 17, 2023 The tech age makes it so easy to create content and get a brand out there, but it also makes your brand very easy to ignore—or worse, be unseen. It’s so easy to block and ignore digital ads, especially with help from browser apps and widgets, which […]
To Subscribe or Unsubscribe
< The 8sight — Archive March 1, 2023 In our last email, we shared our thoughts on how newsletters are the low-hanging marketing fruit, so how do you strategically utilize this platform successfully? Identify those goals — Different campaigns, different goals, so what is the point you want to make? Ranging from a direct sale […]
ROI Straight to the Inbox
< The 8sight — Archive February 16, 2023 The ability to access and connect with your customers are a few of the biggest advantages of modern technology, yet so many companies don’t take advantage of the opportunity. We know marketing endeavors can be costly with ROIs that are not easily measurable. So before spending dough […]
Optimize or Bust
< The 8sight — Archive January 18, 2023 Presenting proper messaging while refining the conversion rate optimization (CRO) on your website aren’t passive exercises. Your messaging should educate customers or clients of two imperative whys: why you and why now. The messaging must be clear and concise while naturally directing the audience to follow an […]
An Effective Website is a Deliberate Website.
< The 8sight — Archive January 5, 2023 Deliberate websites don’t just happen. To attract and retain traffic, a website’s content, design, and experience must converge to reflect the needs of your user. Flashy sites alone—even if they are coolly designed—just don’t cut it anymore, and neither do wordy websites, which don’t look cool and […]
Use It (Your Brand) Or Lose It
< The 8sight — Archive November 21, 2022 We’ve established that marketing created with a clear brand-based message, point of view, voice, personality, and look and feel will resonate and create a lasting relationship with your target audience. Marketing is constantly changing, and digital tools now enable you to connect to a carefully curated audience. […]
A Very Modern Brand
< The 8sight — Archive November 10, 2022 In the past, the logo and packaging defined brands—today, it’s about much more. A brand is the feeling consumers get when they hear its name. A brand is defined by its story and the values it stands for. The best brands can be defined by one word—Ford […]
Brand Marketing.
< The 8sight — Archive November 2, 2022 Effective brand marketing results in a connection to the customer, and, if presented compellingly, an emotional connector that creates loyalty and revenue. But how is this connection created and maintained? Through brand personality—consumers are always looking for human-like aspects to be reflected in brands. Through brand voice—traditional […]
Branding —> Marketing
< The 8sight — Archive October 27, 2022 We define branding as a strategic and emotional foundation that builds customer loyalty over time. Marketing is typically defined as the action of promoting and selling goods and services. We’ve often been asked if we also offer marketing, and, up until now, we’ve politely declined by stating […]