Menu
Taste, spice, and everything nice. Pretty Bird is the restaurant passion project of celebrity Chef Viet Pham. Known for precision and superb flavor, Pretty Bird is the definition of clucking good food. However, in order to meet their business objectives and support their desire for expansion, Pretty Bird needed to find the depth in their brand, learn to express their meaning, and update their public presence, from their website to social media. In the end, we developed a brand that felt fun, dynamic, and, most assuredly, different from the rest of the coop.
Strategy
Stakeholder Interviews
Consumer Interviews
Consumer Surveys
Website Design
Website Development
Illustration
Animation
Copywriting
Photography
Content Development
We developed a point of connection, folklore, and romance through a brand story. In the end, Pretty Bird expanded into a brand that is seen as not just a place for the “foodies,” it’s also for the families and the individuals who seek good food with a delicious yet simple ability to choose how they would like to enjoy their hot (or not) chicken delight.
This is a story about grit
and determination,
and an endless pursuit
of perfection.
To present a vision
that can be tasted,
heard, and felt.
A focus on flavor.
A vibrancy to experience
and an excitement
for compassion.
It took more than
craft, skill, and heart
it took guts.
Because what CAME from
the ashes of OUR burnt
trial and error ARE
the layers of a story.
Aside from the visual, a brand’s voice influences its perception by its audience. Though Pretty Bird is about precision and chef-like technique in its kitchen, the brand is a far cry from a beak’s up, pinky’s up establishment. Through the use of raucous and playful messaging, Pretty Bird has endless moments to poke fun and create fun for all who come across their brand.
The perfect place for putting it all in your face—social media.
From informative to mouthwatering, the foundation of these ads focus on cutting through the fluff, and giving you the only thing you need—instant desire, followed by hunger pains.
Since working with Pretty Bird to help them discover, recognize, and implement who they are as a brand, the restaurant has grown in both customer base and location numbers.
