You Should Start a Podcast
< The 8sight — Archive May 18, 2023 Creating content that is worth paying attention to is very, very hard, and podcasting is no different. Starting your own podcast isn’t just about having good content, it’s signaling to buyers, industry peers, and others that you know what you’re talking about. We began our podcast, By […]
Make Better Content
< The 8sight — Archive May 4, 2023 Last week I said you should stop unnecessary spending on SEO. This week I’ll convince you to spend more for great content. Five minutes ago, I added my email address to a LinkedIn post that had 11,000 comments to get access to a one-sheet of financial basics. […]
a8ency, modern8, and The Shop
< The 8sight — Archive April 27, 2023 TRANSCRIPT 0:02 so we’re going to start with a quick mic check hi I’m Alicia Smith and I work at modern Aid and agency 0:10 and I’m Peter Stevenson and I also work at modernate and agency 0:18 all right Alicia can you tell us a little […]
You Should Quit Spending Money on SEO
< The 8sight — Archive April 20, 2023 SEO is a long game, and search conditions will change, even six months from now. Unless Organic Search is already a large portion of your traffic, you should rethink where you are spending that budget. I asked ChatGPT what small businesses should do to be found online, […]
We See You Driving By.
< The 8sight — Archive March 17, 2023 The tech age makes it so easy to create content and get a brand out there, but it also makes your brand very easy to ignore—or worse, be unseen. It’s so easy to block and ignore digital ads, especially with help from browser apps and widgets, which […]
To Subscribe or Unsubscribe
< The 8sight — Archive March 1, 2023 In our last email, we shared our thoughts on how newsletters are the low-hanging marketing fruit, so how do you strategically utilize this platform successfully? Identify those goals — Different campaigns, different goals, so what is the point you want to make? Ranging from a direct sale […]
ROI Straight to the Inbox
< The 8sight — Archive February 16, 2023 The ability to access and connect with your customers are a few of the biggest advantages of modern technology, yet so many companies don’t take advantage of the opportunity. We know marketing endeavors can be costly with ROIs that are not easily measurable. So before spending dough […]
Optimize or Bust
< The 8sight — Archive January 18, 2023 Presenting proper messaging while refining the conversion rate optimization (CRO) on your website aren’t passive exercises. Your messaging should educate customers or clients of two imperative whys: why you and why now. The messaging must be clear and concise while naturally directing the audience to follow an […]
An Effective Website is a Deliberate Website.
< The 8sight — Archive January 5, 2023 Deliberate websites don’t just happen. To attract and retain traffic, a website’s content, design, and experience must converge to reflect the needs of your user. Flashy sites alone—even if they are coolly designed—just don’t cut it anymore, and neither do wordy websites, which don’t look cool and […]
Use It (Your Brand) Or Lose It
< The 8sight — Archive November 21, 2022 We’ve established that marketing created with a clear brand-based message, point of view, voice, personality, and look and feel will resonate and create a lasting relationship with your target audience. Marketing is constantly changing, and digital tools now enable you to connect to a carefully curated audience. […]