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August 7, 2023
A strong brand has a memorable look and feel, making it easy for your audience to find you, remember you, and become loyal to you.
We buy based on emotion but justify with logic. Research into the power of emotion has shown that emotion is largely controlled by design and aesthetics.
Well-designed brand marketing content conveys a sense of professionalism and credibility. If you invest in design, there’s a good chance your potential audience will associate a higher level of quality with what you offer.
You’ve got only a few seconds to grab your audience’s attention. Design is often the first thing they experience, even if they don’t consciously know it when they engage with your brand, so make it count.
Good design enhances experience and communication. Clear and well-structured design elements make your message easier to understand and engage with.
Try this—flip through a magazine and cover up the logo of an ad. Do you immediately know the brand? If your brand is not recognizable without its logo, it’s an opportunity to rethink how to make it more memorable (and interesting).
“Design is thinking made visual.” – Saul Bass
When we respond to almost anything, the initial point of entry is visual.
