November 8, 2023
By now we’ve all heard Simon Sinek’s quote, “People don’t buy what you do, they buy why you do it.” So WHY revisit this concept?
In brand marketing, it remains as important as ever. Consumers aren’t just looking for a product or service that will serve their immediate needs—they want and need something bigger. They want to align themselves with brands that support their own values and ideals.
Purpose, or the “why,” is what gives your business heart. Heart is what drives the emotion, and emotion is what gives your brand life. Successful businesses have a purpose towards a greater cause rather than just a response to profit goals or competition.
When a brand effectively communicates and embodies its purpose, it demonstrates the ability to understand its audience. A brand also builds trust by showcasing its adaptability to the audience’s changing and evolving needs.
Through a purpose that aligns with your target audience, your marketing will better forge connections that can significantly boost brand loyalty. You want to build a following that genuinely embraces your purpose, as they will be a reliable source of long-term revenue.
Consider this: How does your brand, product, or service make a difference in the life of the person using it?
“Profit is not the purpose of a business, rather the test of its validity”. – Peter Drucker
The heart of your business is rooted in its purpose.