September 14, 2023
In a social media run world that contributes to content and information overload, it can be a task to create unique and memorable marketing that captures your audience’s attention and holds it.
Customers don’t buy experiences and products rationally. They are highly influenced by the way they feel and relate to your brand.
Creating a relatable and distinctive personality for your brand helps develop the emotion you want your audience to feel, which shapes their perceptions and influences their behaviors.
A clear brand personality serves as a guide for content designers. It helps them understand the brand’s voice, style, and messaging goals, streamlining content creation and ensuring it consistently reflects your brand’s essence.
Disney, for example, has built their personality on magic, storytelling, and nostalgia. Their personality is how they win the hearts and minds of their guests, creating loyalty that continues to be passed down from generation to generation.
A brand personality shouldn’t be thought of as a sprint. It is a long-term investment that, if done with research and an understanding of your target audience, will create a foundation for brand growth, allowing your business to evolve while maintaining its core identity.
Question: What emotion(s) do you want your audience to feel when interacting with your brand?
Make your brand personality the one in a million.