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November 21, 2022
We’ve established that marketing created with a clear brand-based message, point of view, voice, personality, and look and feel will resonate and create a lasting relationship with your target audience.
Marketing is constantly changing, and digital tools now enable you to connect to a carefully curated audience.
While aligning your marketing with your audience’s interests, life events, and beliefs, how will each each tactic evolve and change?
Each marketing tactic’s goal should drive a feeling or perception about your product or brand.
Creating a sound marketing plan or strategy will help define and shape the why, the what, and the how of what these tactics must encompass.
Starting in the new year, our upcoming newsletters will explore these brand marketing tactics alongside tools for how to leverage each one of them to drive the performance of your brand.
“If your content isn’t driving conversation, you are doing something wrong.” – Dan Roth
(How To: Use Your Brand)
