April 20, 2023

SEO is a long game, and search conditions will change, even six months from now. Unless Organic Search is already a large portion of your traffic, you should rethink where you are spending that budget.

I asked ChatGPT what small businesses should do to be found online, and there were several main points.

These are the same points one might typically hear from any SEO specialist—do keyword research, create high-quality content, optimize your website structure, and add meta tags—makes sense.

I then decided to ask ChatGPT what firms could accomplish this type of work, and here’s one of five agencies it gave me (the other four were nearly, identically worded):

“MarketMuse is an AI-powered content optimization platform that helps businesses optimize their content for search engines, including AI search engines. Their platform uses natural language processing and machine learning to analyze content and provide recommendations for improving content relevance, comprehensiveness, and engagement.” Sounds like someone I should absolutely hire.

But here’s my main point, clearly state your target customer and brand relevant messaging on your website, which says exactly what you do for them and why they should hire you. This will help any future AI-using searchers—just don’t forget to meta tag.

If this feels overwhelming, think of it this way—the words you use in your clarified customer and brand based messaging, on your website, provides you with your relevant search engine keywords. If you’re unsure about that message and making it unique to your brand, find a brand strategist to help you resolve this ASAP.

(You won’t regret it.)